Overall, world sales of smartphones declined 12.5 per cent in full yr 2020.
The launch of the 5G iPhone 12 collection helped Apple document double-digit progress in the fourth quarter of 2020.
Apple surpassed Samsung to retake the No. 1 world smartphone vendor spot, stated the report.
The final time Apple was the highest smartphone vendor was in the fourth quarter for 2016.
“The sales of extra 5G smartphones and lower-to-mid-tier smartphones minimised the market decline in the fourth quarter of 2020,” Anshul Gupta, Senior Research Director at Gartner, stated in an announcement.
“Even as customers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones and pro-camera options inspired some finish customers to buy new smartphones or improve their present smartphones in the quarter.”
Samsung skilled a year-on-year decline of 14.6 per cent in 2020, however this didn’t forestall it from retaining its No. 1 world smartphone vendor place in full yr outcomes.
It confronted powerful competitors from regional smartphone distributors corresponding to Xiaomi, OPPO and Vivo as these manufacturers grew extra aggressive in world markets.
In 2020, Apple and Xiaomi had been the one two smartphone distributors of the highest 5 rating to expertise progress.
Huawei recorded the best decline among the many prime 5 smartphone distributors which made it lose the No. 2 place to Apple in 2020.
The impression of the ban on use of Google functions on Huawei’s smartphones was detrimental to Huawei’s efficiency in the yr and negatively affected sales, Gartner stated.
“In 2021, the supply of decrease finish 5G smartphones and progressive options can be deciding elements for finish customers to improve their present smartphones,” stated Gupta.
“The rising demand for inexpensive 5G smartphones outdoors China will enhance smartphone sales in 2021.”
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