Snap acquires Fit Analytics to boost fashion, e-commerce biz

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Leading attire manufacturers and retailers throughout six continents, together with North Face, Asos, Calvin Klein, Patagonia, Puma and extra are utilizing Fit Analytics’ platform to resolve sizing at scale and ship “significant bottom-line affect”.

“We are excited to announce that Fit Analytics will change into a part of Snap. This acquisition will strengthen Fit Analytics’ place as an business chief in attire and footwear know-how. If you’re a Fit Analytics associate, that is solely the start,” the corporate stated in an announcement on Wednesday.

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The fundamental focus going ahead can be to scale the Fit Analytics enterprise and work with Snap to develop their buying platform, leveraging its know-how and experience, the corporate added.

“Our groups can be collectively executing on next-gen buying, trend and magnificence choices,” Fit Analytics stated.

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The Fit Analytics sizing platform combines the world’s largest database of garment and match info with a whole bunch of billions of {dollars} of buying information and shopper preferences.

“By making use of the facility of machine studying to this distinctive knowledge set, we have created a spread of progressive options that provide help to drive enhancements all through the attire lifecycle from Manufacturing to Marketing,” it stated.

Disclaimer: This story is auto-aggregated by a pc program and has not been created or edited by FreshersLIVE.Publisher : IANS-Media

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