Worldwide smartphone shipments are forecast to develop 6.5 per cent on-year to 1.38 billion items in 2021, and Samsung’s market share is estimated at 20 per cent, unchanged from a yr earlier, in accordance to market researcher Strategy Analytics.
US tech titan Apple Inc is projected to stay second, with its market share additionally staying the identical as that final yr, at 16 per cent.
Strategy Analytics mentioned Chinese makers are set to put up strong progress this yr, taking on market share of their compatriot Huawei that’s struggling from US sanctions, experiences Yonhap information company.
The researcher mentioned Xiaomi Corp will rise to the third spot with a share of 13 per cent, up from 11 per cent a yr earlier, adopted by Vivo with 11 per cent and Oppo with 10 per cent. Both Vivo and Oppo had 9 per cent market share in 2020.
“2021 goes to be the yr of Chinese smartphone distributors,” Linda Sui, a senior director at Strategy Analytics, mentioned. “In Asia Pacific, Vivo, Xiaomi and Oppo will develop into prime three gamers pushed by aggressive advertising and marketing, increasing channel footprints and aggressive pricing.”
In Africa and the Middle East, Strategy Analytics mentioned Chinese smartphone maker Transsion would overtake Samsung as the largest vendor in the area.
To fend off challenges from Chinese gamers which might be extremely aggressive in mid-to-low tier smartphones, Samsung pins excessive hopes on its Galaxy A sequence.
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