Tuesday, September 28, 2021

Gratitude Project offers countless ways to say thank you to COVID-19 frontline workers

Started by seven younger ladies, Gratitude Project has seen greater than 500 posts of thankfulness in direction of these on the frontline throughout lockdowns throughout India

“It’s one thing to be grateful, it’s another to express it in ways that are deeper than just the words ‘thank you’,” says Maya Patel, one of many founders of Mumbai-based Gratitude Project (TGP) that was began within the final week of May. “We wanted the wall to be a space of that expression of how people’s lives have been touched in positive ways during the pandemic.”


Over the final yr, there have been many tasks providing thanks to frontline workers in healthcare, agrarian group, final mile supply, legislation enforcement, sanitation, safety, and media. Some of them write letters, some elevate funds and others pitch in to purchase them necessities.

Read More | Write To Recognize sends letters to frontline workers

But the group behind Gratitude Project, which launched within the final week of May, needed this to be a ceaselessly journal of thanks.

Maya — who was also the narrator for Kailash Satyarthi Emmy-nominated documentary ‘The Price Of Free’ — can be glad the challenge comes at a time when many individuals really feel demoralised by the state of the nation whereas the remainder of the world will get again to regular. While social media has actually grow to be a black gap of rants, they needed Gratitude Project to be a ray of sunshine amid the noise.

Those engaged on the challenge are Maansi Vohra, Hriyanka Shah, Mili Sanwalka, Shivika Poonglia, Latisha Shah, Alekha Advani and Maya, all of whom labored with the YouthFeed India marketing campaign over the pandemic. Through their work, the women have been ready to see which communities weren’t given as a lot thanks as they deserved, they usually conceptualised a gratitude hub — very like the lock bridge in Paris, says Maya — to tangibly present respect and appreciation.

The web site, designed by SH-One with graphics by Ravina Puri, is minimalist so posts have extra affect.


Top left to proper: Maya Patel, Shivika Poonglia, Maansi Vohra; Bottom left to proper: Alekha Advani, Hriyanka Shah, Mili Sanwalka
| Photo Credit:
Special arrangement

Maya provides that the group needed folks to be inventive and discover past a ‘normal thank you’. A skim of the web site wall reveals totally different mediums similar to photographs, poetry and drawings — many in Hindi, Marathi and Punjabi. The group is eager on on-boarding translators for Tamil, Telugu and different south languages to get the translations and moderations proper.

Coming full circle

“More than the messages we have received, it is the responses,” says Maya. “As an initiative, our mission is to get as many posts up as possible, but to also get this in front of as many frontline workers as possible. We’ve been contacted by delivery executives and doctors who tell us, ‘this made my day, I’ve had so many days of darkness’. That is our fuel to keep going.”

Maya explains Gratitude Project’s core worth: “If we couldn’t show the frontline workers the gratitude they have received, we wouldn’t have proceeded. We want people to know this whole concept is larger than it looks on-screen, in terms of impact.”

Gratitude Project has additionally engaged a variety of NRIs whose dad and mom and relations reside in India and infrequently fear about their welfare. “There are a lot of organisations that help with care of elderly while their children reside outside of India, so we’ve seen a lot of attention towards these frontline workers,” observes Maya.

With the variety of posts taking pictures previous 500, together with these written by Athiya Shetty and Soha Ali Khan, Gratitude Project could also be rising however Maya and her group need gratitude to develop extra. “Our country has shown us there ishumanity left and that people are happy to just help!”

Check out Gratitude Project on Instagram at @thegratitudeprojectindia and the web site at http://gratitudeproject.in/

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