After saying its exit from the Indian market final month, Harley-Davidson has now made a comeback in partnership with Hero MotoCorp
Hero MotoCorp and Harley-Davidson have introduced a brand new settlement between the 2 motorbike majors. The former shall be accountable for the latter’s motorbike gross sales and repair, together with the retail of its components, equipment, driving attire, and common merchandise, by way of current Harley-Davidson dealerships in addition to Hero dealerships.
Hero will now manufacture (or assemble) and retail Harley bikes underneath license. This may show to be a superb alternative for mutual progress of each firms. Hero’s intensive vendor community will assist Harley penetrate deeper into the Indian market, and its model title may assist Hero break into the premium section, a feat it has been largely unsuccessful at until date.
The settlement comes scorching on the heels of Harley-Davidson’s new international technique, ‘The Rewire’. Last month, the US-based motorbike producer had introduced that it could be shutting down operations in India, after 11 years of wrestle. The firm has been piling on large losses, and not too long ago it misplaced most of its market share as properly.
In an official assertion, Hero acknowledged: “This association is mutually useful for each firms and riders in India, because it brings collectively the enduring Harley-Davidson model with the sturdy distribution community and customer support of Hero MotoCorp”
India is the biggest two-wheeler market on the planet, however it’s also essentially the most price-sensitive one. With so many decisions within the premium motorbike section, the competitors these days is sort of stiff. Just a few of those manufacturers have additionally been providing a formidable value-for-money quotient, thereby attracting a majority of the shoppers. In comparability, Harley was providing relatively archaic tech at a hefty worth level, making it an especially impractical proposition.
With Hero on the helm, issues may change for the higher. Not solely is it the largest two-wheeler producer in India, however Hero additionally excels in affordability and optimizing mass manufacturing. Perhaps we may see Harley-Davidson fashions return with large worth cuts! Also, with Hero dealing with the service facet as properly, current Harley house owners needn’t fear concerning the upkeep or availability of spares.